The True Breeder’s Club is an initiative designed to create, activate, and maintain a community of responsible dog breeders in Jamaica. By fostering education, offering exclusive benefits, and organizing engaging activities, the club aims to enhance customer loyalty, strengthen brand relationships, and promote ethical breeding practices.

Our Mission

The True Breeder’s Club aligns with our commitment to supporting responsible dog breeding. Our goal is to build a community dedicated to the health and well-being of dogs while enhancing True’s brand image and relationships within the dog breeding community.

 

Key Objectives

  • Community Building: Foster a sense of community among responsible dog breeders.
  • Education: Provide breeders with knowledge on responsible breeding, nutrition, and canine well-being.
  • Brand Enhancement: Strengthen True’s brand image and loyalty among dog breeders.
  • Exclusive Benefits: Offer members discounts, educational programs, and networking opportunities.

Educational Programs

  • Responsible Breeding Practices: Workshops on ethical breeding, genetic health, and breed standards.
  • Nutritional Education: Guidance from veterinary nutritionists on optimal diets for different breeds.
  • Health and Wellness: Workshops on preventive care, vaccinations, common health issues, and free quarterly vet checks.
  • Breeder Certification Program: A program recognizing breeders who adhere to responsible practices, with annual awards for exemplary members.

    Communication and Engagement

    • Quarterly Newsletters: Updates on events, educational content, and member spotlights.
    • Social Media and Group Chat Engagement: Regular updates and engaging content on social media and group chats.
    • Customer Feedback and Surveys: Periodic feedback and surveys to improve club offerings and member satisfaction.

      Membership Benefits

      • Exclusive Discounts: Members receive discounts on premium products like Kennel formula and salmon oil, along with seasonal promotions.
      • Educational Programs: Access workshops, short courses, infographics, and webinars led by veterinarians, nutritionists, and trainers.
      • Networking Opportunities: Participate in meetups, online forums, and events to connect with fellow breeders.
      • Featured Breeder Spotlights: Get featured on our website, social media, and newsletters, showcasing your achievements and breeding practices.
      • Dog-Focused Activities: Engage in competitions, challenges, and exclusive events to showcase your dogs’ talents.

      ACTIVITIES

      • Annual Dog Breeder Conventions: A flagship event with expert speakers, product showcases, and networking opportunities.
      • Monthly Webinars and Quarterly Meetups: Webinars on specific topics and meetups in different parishes for local connections.
      • Dog Shows and Competitions: Sponsorship and participation in major dog shows, encouraging members to showcase their dogs.
      • Community Outreach: Collaboration with shelters and rescue organizations for educational programs on responsible pet ownership.